You are now working at the boutique retail marketing consultancy – as a market researcher.Shaver Shop was founded in 1986 and grew to have 100 stores before conducting an initial public offering and listing on the Australian Stock Exchange on 1 July 2016. Since then they have had mixed results. The opening of Amazon’s Australian operation may create concerns about the prospects for similar Australian retail businesses. In your report, you need to identify the COMP factors currently at play and thoseimpacting the foreseeable future. This will mostly involve secondary research [i.e.utilising existing information sources] and also involve some degree of assumption where full information is not readily available. Fortunately, Shaver Shop is listed on the Australian Stock Exchange [ASX] so investor reports and presentations made by the company may provide a rich source of data.Task: The consultancy has been commissioned to produce a report which involves analysing the situational factors related to the recently listed retail business Shaver Shop.The 2250 word report will cover the COMP factors for Shaver Shop:Customer- including primary and secondary targets marketsOrganisation- the company’s current competencies and deficienciesMarket- the market conditions including key competitorsProduct- the current ‘Total Product’ offering made by Shaver Shop both online and in storeA SWOT matrix [strengths weaknesses, opportunities and threats] will then be developed and included inthe conclusions section of the report .
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