Paper including a title page, an executive summary of less than a page, an index, the main body of the paper and a final sectionwith references.The main body of each paper will contain and introduction, a development and a conclusion. The Development willcontain a mnimum of 5 key factors or trends for the industry, from both the macro and micro environments; you willexplain each one of them and explain wether they constitute an opportunity or a threat, and why. Think ofapproximately one or two pages for each factor, as a proxy for length. The Conclusion will contain your key messagesto your CEO about the key opportunities and threats she has to build the company strategy on. Do not copy directlyfrom the sources without quoting them, and use your own language.Grading Criteria: Formal aspects of the paper, quality of the sources/references employed, content structure as statedin 12 and original content. All the papers will be processed through Safe Assign and you will be able to check youroriginality report when submitting it.

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