Length:
Two routine messages, 400-500 words per message. Single-spaced, with 1-inch margins on all sides.
Format:
One routine negative message in the form of an internal memo.
One routine positive message in the form of a blog post.
Objective:
To announce organizational restructuring, write one routine positive message addressed to investors, and one routine negative message addressed to employees.
What’s the purpose of a routine positive or negative message?
Like an internal memo, routine positive or negative messages function as short-form documents with a clear purpose and pertinent information. Positive and negative messages are similar in function, but add a unique rhetorical challenge in terms of audience: where the intended audience for a positive message is eager and interested in what you have to say, the audience for a negative message is instead anxious and unwelcoming. In both cases, delivering an effective message will require you to adapt what you’ve learned regarding tone, emphasis, and direct/indirect approaches.
Assignment scenario:
As the head of a business, you’ve decided that organizational restructuring is necessary in order for your company to stay solvent and adapt to changing market trends. Investors will be happy to hear about the restructuring and its long-term positive impact, but employees are anxious about impending layoffs.
Using details provided below, prepare one positive message addressed to investors and one negative message address to employees:
Reasons for Restructuring
Impact of Restructuring
Outdated business model
Employees experiencing low morale
Stakeholders/investors losing confidence
Financial losses are becoming significant
Company is less competitive in current market
Corporate debt is becoming difficult to manage
(Any additional reasons you’d like to include.)
Many employees will be laid off
New structure will require re-training employees
Corporate interest payments will be reduced
Many departments will become more efficient
Underutilized assets/teams will be sold
Company branding and marketing will be revitalized
(Any additional outcomes you’d like to include.)
Paper structure:
This assignment will consist of two separate messages. You can include both messages in one .doc file, ensuring that the messages are clearly labeled (i.e. Routine Positive Message and Routine Negative Message).
The negative message should be in the form of a memo, addressed to “Employees”. The Positive message should be in the form of a blog post, with an audience of investors.
The overall outline of your memo and blog post will depend on whether you choose a direct approach or an indirect approach. You’re welcome to use a direct approach for one message and an indirect approach for the other, or the same approach for both messages. Review chapters 10 and 11 to help guide your decision.
Assessment criteria:
Criteria
Description of Criteria
Awareness of Situation
Message content demonstrates the writer’s awareness of the particular communication situation, including the general purpose, specific purpose, and the audience’s needs.
Selection of Information
Information included in the message satisfies the audience’s needs in an accurate, ethical, and pertinent manner. If research is included, sources are credible and relevant to the situation, as well as purposefully and properly integrated and cited per assignment guidelines.
Style and Tone
The writer’s style of expression cultivates a tone that is appropriate to the purpose of the message and to the audience’s needs. The writer has carefully revised her/his message for readability, clarity, and concision.
Organization
The message is reasonable in scope and appropriate in approach (direct or indirect). The main point is clearly stated at the outset and consecutive points and details support the main point in a unified and coherent manner on the sentence-, paragraph- and whole-document levels.
Production Quality
Design and formatting choices are appropriate to the communication situation, and the message demonstrates a professional level of proofreading.
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