Marketing has often been defined in terms of satisfying consumers’ needs and wants. Critics, however, maintain that marketing goes beyond filling needs that it creates needs and wants that did not exist before. They feel marketers encourage consumers to spend more money than they should on goods and services they do not really need.
Which of the following statements most reflects today’s business environment:
Turning wants into needs is critical to the success of a business and a sound marketing practice.
Marketers take advantage of those who are most vulnerable by creating wants and turning those into needs.
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