business plan for a small business that research sources, executive summary, company description, target market, competition, marketing and sales, operations, management structure, financial projections, and future development.

You may do your project on any small business, including

  • an imaginary small business that you could start; or
  • a small business that you actually do want to start; or
  • a small business you know of that does not currently have a business plan.
  1. Title Page
  2. Table of Contents: List all sections, including those of Drafts 1–3 that are to be resubmitted with your Final Draft.
  3. Executive Summary
  4. Company Description (from Draft 1)
  5. Business Owner Competencies (from Draft 1)
  6. Entrepreneurial Strategy and Goals (from Draft 1)
  7. Exit Strategy (from Draft 1)
  8. Distinctive Competency (from Draft 2)
  9. Industry Analysis (from Draft 2)
  10. Business Strategy (from Draft 2)
  11. Target Market (from Draft 2)
  12. Product and Value Proposition (from Draft 2)
  13. Promotional Mix (from Draft 2)
  14. Product Pricing (from Draft 3)
  15. Distribution Channels (from Draft 3)
  16. Business Location (from Draft 3)
  17. Breakeven Point (from Draft 3)
  18. Financing and Funding (from Draft 3)
  19. Key Financial Ratios (from Draft 3)
  20. Property, Plant and Equipment: Describe any business needs for property, plant, and equipment.
  21. Risk Management: Describe risks to the business and plans to mitigate those risks, especially any risks that are unique to the business.
  22. Insurance: Explain what type of insurance coverage is needed for the business at start-up.
  23. Intellectual Property: Describe any IP the business will own and how it will be protected from inherent risks.
  24. Business Legal Form: List the legal form of business (i.e., sole proprietorship, partnership, LLC, or corporation) and why that is the most viable business form at start-up.
  25. HR Implications: Describe the business need for employees, contract and gig workers, agency support, and service providers.
  26. References: Cite your textbook and any other outside sources that you quote or paraphrase. Combine any references from Drafts 1–3, which are to be resubmitted with your Final Draft.

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