In 3 pages must include introduction and conclusions at the end, good grammar using American English spelling. Academic writing is a must with references. Consider two product categories: soft drinks (colas) and smartphone apps. While perhaps not true in all countries, colas are normally considered to be in a mature category while smartphone apps are in some growth phase. Answer two questions: 1. What are the differences between the markets in terms of consumers and competitors? 2. Based on your answer to #1, how are the decisions on price, advertising, and Distribution Channels
different for the two brand managers? Keeping in mind the below learning objectives when writing the solution: 1. Examine the approaches to marketing new products, depending on category 2. Analyze the product life cycle and how it affects marketing strategies 3. Forecast new product demand
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