1. Prepare an Executive Summary and Introduction: A brief overview of the business should be detailed. This section forms part of ‘Scholarly Pursuit’2. Construct a Situation Analysis: further develop the analysis for the Creative Brief assessment in accordance with feedback (Session 2.2 – Situation analysis – Cultural context, Historical context, Industry analysis, Market analysis, Competitor analysis) 4. Develop and Justify an Advertising budget for the campaign. (Session 2.2 – Budget Methods – Percentage-of-sales approach, Share of market/share of voice, Response models, Objective-and-task approach
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