- Many people have participated in a market research survey at some time in their lives. With reference to any survey that you actively participated in, discuss the questions that follow. If you have not experienced a market research survey, take a survey on the Internet:
- Evaluate how effective the survey was in measuring how you felt about a product.
- Explain whether you feel your response in the survey helped improve or will improve the product being marketed.
- Describe how you might have gathered information differently so that the survey was more effective.
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