The Organization I have chosen is Apple Inc. which is an American Multinational company which was established by Steve Jobs (Steve, 2016). The main reason I was interested in the company is that I have bought their shares and I have a like the way the technological industry is growing and Apple Inc. being a key player in this industry and a company which has contributed much to the industry development. The company is also a publicly traded company since 1980 when it launched its Initial public offering. As a traded company, it possesses the ticker symbol of AAPL in NASDAQ (NASDAQ, 2019). Currently, the company takes the lead in the market and being the 1st traded company worth trillions (TRIBLIVE, 2019).
With reference to various production areas and markets, the Apple company establishes the business for relating strongholds, weaknesses, opportunities and threats. This enables the company to develop a different set of formulations to ensure that its competitiveness and also growth.
From a business perspective, Apple company satisfies the interests since it is involved in hardware and software technology, all sorts of electronics, services in cloud computing, digital content distribution services which is an online industry. The factors influencing the decisions of the managers of this company are driven by the SWOT analysis. Due to its operations in different locations around the globe, the organization deals with various SWOT factors on the basis of regional situations.
Some of the useful sources include NASDAQ, Forbes and Apple Inc.
SWOT Analysis – Strengths and Weaknesses
Strengths- this is the capability of something to perform tasks in a better way.
Weaknesses- this is the condition of being weak.
Strengths and Weaknesses of Apple Inc.
The SWOT analysis identifies several forces that are useful for the company to overcome deficiencies and do away with threats and risks in its environment of business. The company’s strengths are internal factors within the business environment. The following are the strengths of the Apple Company:
Excellent image of the brand. Apple is one of the most reliable companies across the world. According to SWOT analysis, the brand has the capability of bringing about new products of high profitability by its strong company image.
High margins of profit. The company generates high margins of profits through strategic pricing of its items which is a higher strength because it does maximization of profits.
Effective innovation processes. Due to the company’s advancements in technology and rapid innovation the company gains advantages over the market competition. (Khan & Alam, 2015)
Weaknesses in Apple Inc.
Limitations in network distribution. The Apple Company has limited network distribution of the exclusivity policy of the company. For example, the Apple Company selects specific sellers of its items. According to SWOT analysis emphasizes that this exclusivity policy as a barrier to market reach.
High trading prices. High prices only attract customers who are in upper-income levels. Apple Inc. distribution and pricing strategies impose weaknesses in the company.
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