**Please read instructions below and the rubrics in the attachment**
To increase revenue, many businesses, such as gift baskets, insurance, tax preparation, food, and entertainment businesses, have targeted consumer and business markets. However, the decision-making process is a bit different for each market.
Checklist:
- First, briefly describe the similarities and differences in the decision-making process between the business-to-business (B2B) and business-to-consumer (B2C) groups. *describe how businesses make buying decisions and how consumers make buying decisions that are different. This is not the same as B2B or B2C products or marketing processes
- Next, choose a business that predominantly targets the consumer market. Explain how they can reposition themselves to increase their sales to the business market using the business decision-making process.
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