Analyse the sustainability for TOYOTA company
Requirement :
1.Background to the company: Examine the key strategies for the company you have chosen.
2.Demonstration of the Body of Knowledge: With reference to a minimum of 15 academic journal articles identify the key principles of sustainable marketing and management practices.
3.Explanation of the theory – the concept of sustainability: Explain where the company you have identified is or is not following these principles.
4. Analysis of the situation: Evidence of the success or failure of sustainable marketing for your chosen organisation.
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