You have been commissioned by your General Manager to provide a recommendation marketing report for the next 12 months on the latest trends in the PESTEL macro-environmental factors that might impact the Smartphone industry in which your company is competing in. The purpose of this report is to recommend to the company what appropriate action to take to exploit and/or defend opportunities and threats respectively to changing PESTEL trends to deliver value and satisfaction to the company’s target market. TASKS This will be marked on the basis of a 24 minutes group presentation based on 13 power-point slides. For example for groups of 6: each students will have 2 power-point slides with their name clearly noted on each slide – that makes a total of 12 slides and in addition you need to include a cover slide with all the group members’ name and the title of your presentation. All candidates must be present at the presentation. If a student is absent from the presentation, medical or personal circumstances evidence must be provided to account for this absence, otherwise that candidate will fail. All candidates must present verbally, each person speaks for maximum of 4 minutes – each team is usually made of no more than SIX (6) persons and hence the overall 24 minutes time limit per group presentation. The lecturer will assign groups at the end of the registration period. The group membership will then be posted on the portal and announced in class. Following the presentation, a copy of 13 power-point slides that have been used in the presentation should be given to the examiner for assessment purposes with the student responsible for producing the slides clearly indicating their name/ student number on each of their slides and including the sources of literature they used. Each member of the presenting group will be assessed on an individual basis and marked accordingly.
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