Read the attached article and answer the following questions. It doesn’t really need to be formatted as a case study, you can just write the answers in an essay format if that’s easier.
1. How would evaluate Paul Polman’s 2010 decision to implement a new strategy based on the Unilever Sustainable Living Plan? What benefits did it offer? What risks did it present?
2. How effective has the implementation of the new strategy been to date? What has it done most effectively? What problems or concerns do you have with the implementation?
3. What actions should the company take now? Which of the three options identified at the end of the case would you recommend management to take?
4. How would you go about implementing your recommendation?
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