Scenario:
Choose an award-winning company from the Baldrige Performance Excellence Program website to study ( I CHOSE LOCKHEED MARTIN https://www.nist.gov/system/files/documents/2017/10/11/2012_Lockheed_Martin_MFC_Application_Summary.pdf ) . You will evaluate the Award Application Summary as a business case. You are the director of strategy and business Intelligence for your chosen company. You are conducting an evaluation of your chosen company for an upcoming annual report. Your goal is to demonstrate skill and expertise in strategic analysis of the strategic position of your company. You will be submitting this report to the other C-level executives for consideration. Use the following criteria to make strategic decisions for your chosen award-winning organization.
Assignment Part 1 Requirements:
- Provide background information about your chosen company, including the company name, industry sector in which the company operates, products, and target market. Elaborate and use research.
- Introduce the concept of strategic analysis
- Explain how the strategic analysis tools found can help your chosen organization build a future-oriented strategy.
- Explain the macro-environment, how to analyze the macro-environment, and its importance to strategy development. Use theories, principles, and concepts from various research resources to substantiate your thoughts, opinions, and ideas
- Conduct a PESTEL analysis and identify three strategically relevant factors per PESTEL component that may impact the long-term direction of your chosen company, including its strategic vision and mission, objectives, and business model ).
- After the PESTEL analysis table, explain what strategically relevant factors are most likely to have a higher impact and which are likely to have a lower impact on your chosen companys situation and business strategy.
- Explain the five forces framework and its value in diagnosing the competitive conditions in a companys industry
- Conduct an analysis using the five forces framework to diagnose the competitive conditions in your chosen companys industry.
- Analyze the rivalry among competing sellers of your chosen company
- Analyze the competitive pressures associated with the threat of new entrants
- Analyze the factors affecting competition from substitute products
- Analyze the factors affecting the bargaining power of suppliers
- Analyze the factors affecting the power of buyers
- Explain the significance of the SOAR framework for competitor analysis as a strategic analysis tool in your chosen companys industry
Assignment Part 2 Requirements:
- Explain how the tools for analyzing the internal environment of an organizationcan help your chosen organization to develop a competitive edge over rivals . Use theories, principles, and concepts from various additional research resources to substantiate your thoughts, opinions, and ideas.
- Explain the components of a single-business companys strategy
- Identify three key financial ratios. Explain why they are strategically important and how your chosen company can use them to analyze its current situation for strategic planning purposes
- Explain the value of conducting a SWOT analysis to a company
- Conduct a SWOT analysis on your chosen company. Determine the companys strengths and weaknesses in relation to the market opportunities and threats
- Explain how the results of a SWOT analysis can be turned into strategic actions (
- Explain how value chain activities impact a companys cost structure and customer value proposition.
- Explain how your chosen companys resources and capabilities give it a competitive edge over rivals.
- Explain what strategic issues and problems merit front-burner managerial attention for your chosen company.
- Analyze the results of your strategic analyses and explain your chosen companys competitive situation and how this information can assist managers in making critical decisions about their next strategic moves.
- Each slide should have oral narration and notes. Your slides should be professionally designed.
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