Review the article on value creation. Now, revisit the company you wrote about in your discussion forum. For this paper:
- Summarize the key points from the article regarding value creation
- Identify how your company should create value, as it is discussed in this article
- Describe potential challenges your company may have to overcome
- Summarize how your recommendations to create value will positively affect customer segments and demonstrate how this could be part of a larger marketing strategy
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