Edgar Schein described organizational culture as: A pattern of basic assumptionsinvented, discovered or developed by a given group as it learns to cope with the problems of external adaptation and internal integrationthat has worked well enough to be considered valid and, therefore, to be taught to new members as the correct way to perceive, think, and feel in relation to those problems.

Does organizational culture matter?  How did  Herb Kelleher promote and insure that his values and culture at Southwest Airlines continued? Use Exhibit 2.4 in your answer.

Click the link (below) or Google the article and read the following news analysis of Boeing and the 737 Max crisis. The article mentions how the culture has changed at Boeing over the years. What are your thoughts about this analysis? What concepts in Chapter 2 regarding organizational culture apply to Boeing and this news article? As in all work on the discussion board, the text must be cited properly in the body of your answer. It is not enough to just list the text at the end of your answer in the references section. 




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