What was Anne Banks main research objective?
Could you identify the Marketing Research Process steps in what she designed?
What type of research did she use: qualitative (focus groups) or quantitative (questionnaires)?
Do you consider that she used a good marketing research approach?
Based on the information provided by the case, what positioning would you select if you were the marketer in charge of the product launch? Explain?
your answers need to show your interpretation of the data provided in the case study, therefore you need to reference the specific information took into account to state your ideas and opinions. Also, there should be an explicit association between your ideas/opinions/data from the case, and the concepts from the corresponding chapter.
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