Below are the learning exercises for Chapter 5 and Chapter 6. What is required of you is to pick 5 of the following to talk about? Each one will require a 2 to 3 paragraph informational response. This will be in the form of an essay paper. The 1st page is the Title page, the content pages you will have each section separated with the question you have chosen, the last page will be a reference page. Some may require research. This is an assignment for grading.
- Why do you think misspellings are important to consider when building keyword lists?
- Using Google’s keyword research tool (http://www.google.com/sktool (Links to an external site.)), develop your own list of keywords for a particular brand.
- Review Web sites of your favorite brands. Can you identify a few examples where content has been optimized, as indicated in this section?
- Why do links send signals of trust to search engines?
- How can analyzing the links to a competitor’s Web site help aid your own link-building strategy?
- Think of an example of a game that a brand may include on its Web site that would encourage users to visit and possibly link to it. What about software?
- Why do you think search engines adjust their algorithms so many times during the course of a year? What would happen if they didn’t make these adjustments?
- Outline a mock Web page about a luxury auto brand. Using the techniques you have read about in this chapter, write two to three paragraphs optimized for the Web. What other elements would you include on this mock Web page that is relevant to the brand? Be creative!
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