Pages:
2 pages (550 words) Double spaced
Type of paper:
Case study Undergraduate (yrs. 1-2)
Discipline:
Business Studies
Title:
Business Intelligence Helps the Cincinnati Zoo Knows Its Customers
Sources to be cited:
0
Paper format:
MLA
Paper instructions:
Please go through the case study of “Business Intelligence Helps the Cincinnati Zoo Knows Its Customers” and answer the given question.
Q1: What people, organization, and technology factors were behind Cincinnati Zoo losing opportunities to increase revenue?
Q2: Why was replacing legacy point-of-sale systems and implementing a data warehouse essential to an information system solution?
Q3: Describe the types of information gleaned from data mining that helped the Zoo better understand visitor behavior.
Q4: How did the Cincinnati Zoo benefit from business intelligence? How did it enhance operational performance and decision making?
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