Purpose: To demonstrate knowledge of the critical process.
Description: You will be applying steps 1-4 of the critical process to determine if people who grew up with network television are still predisposed to watching it and if those who grew up on cable are not. In your analysis, I would like to you to determine if you are more aligned with a particular channel or just with types of shows? What television channels do you enjoy watching with friends from your age group? Can you enjoy those same channels with people a generation older than you?
To complete this exercise, each student needs to have a copy of the local cable-channel chart in your area. You will need to interview 2-3 individuals from each of the following five age groups and answer all the prompts clearly:
(a) 12–17
(b) 18–24
(c) 25–34
(d) 35–49
(e) 50–65
You will ask each individual to rate his or her top five networks or cable channels and record the data.
1. Description-
You will be compiling your survey data in a table or chart. List all the channels down the far left column, list all the different age groups along the top, and fill in the information accordingly.
2. Analysis-
As the chart evolves, start looking for viewing patterns among the different age groups. Where are the younger groups situated in relation to the older groups? Do you have any hypotheses about why certain age groups gravitate toward certain networks or channels? Did anyone find it difficult to rate his or her top five networks or cable channels?
3. Interpretation-
What can be said about these patterns? Do the younger viewers have more eclectic viewing habits than older viewers? Are there any surprises? How has cable affected this spectrum of ages? Do you think cable has had a profound cultural impact? Do you think this chart is representative? Is it problematic to make such a generalization? What might these patterns tell us about our culture or the state of the television industry?
4. Evaluation-
Do cable choices fragment American culture? Is it possible to discuss television among different age groups? Is there anything besides television that creates a common cultural thread? Is specialized TV ultimately good or bad for democracy?
Requirements: The paper should be around 3-4 pages, double spaced, standard margin, and 12 point Times New Roman font. The paper must include in-text citations and a works cited page, MLA or APA, for sources and interviews. Failure to include in-text citations from Campbell et al. will result in a 0. Have to give credit where credit is due.
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