Using the product/service selected above, identify how you would create enhanced competitive advantage and/or a unique product or service offering for that product, focusing on augmentation and differentiation of the product. This should also include an assessment of the product or service life cycle using an appropriate diagram and a full SWOT/PEST analysis in tabular form.Element 3 – Operations. Critically discuss one key piece of operations management theory (taken from the list below) that would typically be important for the type of organisation addressed in elements 1 and 2. The discussion should indicate why the theory selected is important for the product/service. The areas of theory from which you should select are
 
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