Using one of the companies/ products/ brands we have used in our Learning Activities, identify and explain the five core marketing concepts. Describe and discuss the marketing strategy employed for one customer segment. This includes profiling one segment as a target market and each of the marketing mix elements employed to meet the needs of that segment.”Step 1 – Choose one of the companies / brands from HelloFresh, McDonalds, Just Jeans, Taronga Zoo, Chivas Regal, Kellogg. Introduction: It’s advisable to write this last as it overviews each of the areas included in the report. Use future tense in your language, e.g. “This report will…” Remember it should not include the conclusion. The purpose is to introduce the organisation, the chosen product line and then finally the report elements and structure
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