Questions:
Prepare a (not more than) five-page formal written summary report to CPI management explaining whether CPI should go ahead with the launching of the new product – Ouvertin? In doing so, provide a numerical justification in the context of ‘real option analysis’. The use of Black and Scholes model in Excel (submitted separately) to justify your numbers is also required (but not to be displayed in your summary report). (9 marks)
At what minimum level of uncertainty would CPI be in no hesitation to launch the new product – Ouvertin? Use an Excel function to help find the answer here. (3 marks)
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