Using your selected company in attachment, complete and submit the following components of the project by the end of the week:
- Introduction
- History & Overview of the Company
- Section 1: Company Internal Situation Analysis
- Internal Assessment & Analysis
- Capabilities & Resources Analysis (organizational structure, management, culture, financial condition – with ratio analysis if possible, overview of resource capabilities, etc.)
- Description of products/service offerings
- Value Chain Analysis of one key product
- Overview of competitive strategy for one key product
This component of your report should follow APA format including a title page, references page, in-text citations, and use Times New Roman, size 12 font. An appendix section is not required. Your assignment should be at least 2-3 pages in length, not including title or reference pages.
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